LoveHappens closing

This site gets pretty good traffic (Alexa). No reason given why they are shutting down, but got this email (I never remember signing up for this website). Is this furniture store advertising style? =====

Dear LoveHappens member,

After much consideration we have decided to end the LoveHappens service. You may continue to use LoveHappens until May 31, 2008.

After May 31, 2008 you will no longer have access to LoveHappens.

We hope you enjoyed using LoveHappens as much as we enjoyed making it for you and we wish you love and success in the future.

The LoveHappens Team