Ask HN: RE-BRANDING... any advice?

The time has come to rebrand my website printingfacebook.com. The name has done me well over the past couple of weeks, but It's got to change. For one because I;m getting ready to launch more products that go beyond facebook, (but still in social network print space). Also because my quick success will inevitably lead to a call from facebook's legal team. This was a marketing decision to launch with. I figured if i ever got big enough for facebook to notice, then i'd think about this at that time... the time came earlier than i was expecting.

I was wondering if anyone had any advice for me. How to smoothly streamline to a new brand identity?

Any ideas or advice that will specifically pertain to my biz? I'll monitor here, so i can answer questions should they arise. You can also reach me by email if you want to get in touch more directly or privately benjaminlotan@gmail

thanks!