A logo that changes with the weather

http://www.underconsideration.com/brandnew/archives/where_the_cold_wind_blows.php

by aaronbrethorst • 16 years ago

44 9 16 years ago

This is an interesting concept. I can see some of the more conservative designers disagreeing with this approach, but I think that if used with intelligence, and not just as a solely aesthetic exercise, could definitely work.

aaronbrethorst• 16 years ago

Here's the site referred to in the article: http://www.visitnordkyn.com/

panic• 16 years ago

The Seed Media Group has a similar sort of parametric logo: http://www.sagmeister.com/worknew7.swf

fredoliveira• 16 years ago

Yup. And also by Sagmeister, the logo for Oporto's Casa da Musica works in a similar vein: http://www.underconsideration.com/brandnew/archives/the_17_s...

Closer to our startup hearts, Dopplr also does interesting stuff with their logo, by creating user-specific logos, being each of the colors of the logo the colors of the most recent cities the visitor was at.

Who said identity had to be static :-)

dugmartin2• 16 years ago

We played with something like this at the company I work for - but it was the logo composited with a geotagged image that was closest to the requestors ip. All the images were composited with Imagemagick and cached and the ip lookup and distance calculation is pretty fast using the MaxMind ip database. In the end we ended up just picking the nicest looking image and turning that off.

grackle2• 16 years ago

Honestly, I would imagine that most applications of something like this would ultimately end up with "picking the nicest looking image" and foregoing the dynamic tidbits.

That said, you could mash the geolocation that you did with locally-targeted weather data to create some pretty fun dynamic logo designs that would be fairly unique to the end user. You could even alter the skin of the entire site to match the "mood" of the user's location. The possibilities could get pretty extreme... even if you did eventually turn it off in the end :)

dugmartin2• 16 years ago

Funny, we thought about doing a "mood mashup" (for a redesign of a site that features a lot of poetry) based on the weather at the requester's location. My input was "what if rain doesn't depress you and instead makes you happy"?

rimantas• 16 years ago

One of the first implementation idea I saw was on Dunstan Orchard's blog (now inactive) http://1976design.com/blog/ The description of how it was made: http://1976design.com/blog/colophon/#the-pano

A logo that changes with the weather

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