Farming at work: social media in the enterprise

http://rakkhi.blogspot.com/2010/09/farming-at-work-social-media-in.html

by rakkhi • 16 years ago

15 17 16 years ago

rakkhi.blogspot.com

patio113• 16 years ago

If you have some coders or innovators in the IT team give them a 20% project to get a Dispora instance up and running.

You might want to hold off on that.

tszming2• 16 years ago

Diaspora? might be another security nightmare: http://www.kalzumeus.com/2010/09/22/security-lessons-learned...

TomasSedovic• 16 years ago

Fun fact: user patio11 (to whom you're replying) is in fact the author of the article you're linking to :-).

rakkhi2• 16 years ago

Could Dispora be more secure? sure - but it is a very early release and guess what being open source you can fix the bugs yourself, on join the community that does. Also while I would not endorse it, it would hardly be the first application that IT departments and IT security departments would have accepted with security holes because it is "Internal". It really depends what you use it for and what information you put on the extent of the risks involved.

edw5192• 16 years ago

This sounds like a solution looking for a problem.

Enterprises don't need social solutions. They need good management and good application software. Everything else is a band-aid on the wrong wound.

It seems like every enterprise I work at has almost every gadget imaginable on their intranet: policies and procedures in a wiki, tips and tricks in another wiki, special domain knowledge in yet another wiki, an HR portal, project management apps, help desk apps, integration with email, integration with Office, integration with smart phones, etc., etc., etc. And how much difference does it make? Not much, I would guess.

People need access to exactly the information they need served up exactly as the need it to solve the problem at hand. This is called "good application software". And the need the resources, guidance, and direction to do the right thing. This is called "good management". Without these two, it's hard to get anything done. With them, those gadgets aren't really necessary.

patio113• 16 years ago

I don't know: wikis were such an enormous productivity boost at my old day job it was difficult to overstate. We had plenty of documentation in Excel files, and that got read pretty much never, for all the hundreds of man months burned up producing it. The wiki was where engineers actually kept the accumulated knowledge that ran the business. (Like the Deep Magic rituals which, when uttered in the presence of a slaughtered chicken under a waning moon, would let you successfully install the software on a production server.)

edw5192• 16 years ago

"wikis were such an enormous productivity boost at my old day job..."

For whom?

We IT people have a bad habit of thinking that a good solution for us is a good solution for everyone. From my experience in many enterprises, this is usually not the case.

First, a few numbers...

What I've typically experienced in enterprises:

  IT people (programmers, analysts, admins)       -  1%
  indirect people (office, sales, management)     - 10%
  direct people (warehouse, factory, call center) - 89%

So a 1500 employee enterprise may have 15 IT people, 150 indirect people, and 1335 direct people. (The numbers may vary some, but you get the idea.)

In an engineering firm or software house, the engineers and programmers are the direct people, but I don't really think of these types of firms as "enterprise".

Remember, no one earns anything until the direct people do something. Their production absorbs the overhead of everyone else, including IT.

Why do I bring up these numbers? Because I learned from a smart mentor long ago that solving your direct people's problems delivers value magnitudes greater than solving your indirect people's problems. Kinda like Willie Sutton robbing banks because, "That's where the money is." It's strictly a numbers game.

Back to the question at hand: your people, especially your direct people need the right information and direction to get stuff done. Good application software and good management have always been the most effective way of doing this. Sure, gadgets have a place and deliver some value, but they are generally not the solution to enterprise problems.

Like wikis, intranets, and all the rest, social media is just another gadget.

mahmud• 16 years ago

Wikis are good for inter-tech communication, awful for collaborating with unwilling non-techies.

At a previous job, wikis made programmers management's markup bitch. We got bug reports like "Edit ${SALES/NOVEMBER} to reflect new figures from Marketing Marc" .. when Marc himself could edit the damn page.

rakkhi2• 16 years ago

I would agree with this - wiki's are an example where collaborative social technologies are far superior to policies and standards which sit stale in PDF's which are updated at maximum once a year are I hardly think "it is a solution looking for a problem". There is a healthy demand for social media tools both inside and outside the workplace. Effective enterprises encourage collaboration and diversity of thinking - especially as workforces are increasingly globalized. Social media tools can be a lot better than the existing collaboration tools such as Sharepoint at doing this. Where I have seen tools like Yammer deployed it is the business users not the technical IT users who are the first to jump on board

wolfrom• 16 years ago

I think it's more of a Your Mileage May Vary situation. Where I work we use MSN, and I imagine they'd prefer Yammer if it were presented to them. We have a call centre that uses social and fun events to lower turnover, and they are looking for a way to allow employees to socialize in a controlled manner during work periods. We also have a sales team that is exploring the idea of social media to communicate with potential clients.

That's three areas that could use some good social software solutions. As opposed to waiting for new social features to be added to Outlook or CRM software, I would think that many enterprises would like to find and use software devoted to social.

(Shameless and obscure plug: that's one reason why our newborn startup is looking at this problem.)

thwarted• 16 years ago

Enterprises don't need social solutions. ... It seems like every enterprise I work at has almost every gadget imaginable on their intranet: policies and procedures in a wiki, tips and tricks in another wiki, special domain knowledge in yet another wiki, an HR portal, project management apps, help desk apps, integration with email, integration with Office, integration with smart phones, etc., etc., etc. And how much difference does it make? Not much, I would guess.

In my experience, the problems are social (training, culture), but they are attempted to be solved by technical means (installing software). No matter what the tool, it's going to be useless if people don't take the time to learn it or spend time actually using it. An empty wiki is useless, a wiki that only one person has put information into and uses is less than useless, as it wasted the time of that one person, time that could have been better spent using some other, more effective form of communication.

This is why every possible gadget ends up on the intranet: the old method wasn't "working", so a new one is tried. But the reason the old one wasn't working wasn't because of any technical reasons that can be "fixed" with different software. The reason it wasn't working is more often because it was just installed and thrown at the employees figuring they'll know how to use it and will. It's not the tool that matters that much, it's the content, and finding, generating and curating the content is actual work, that isn't tied to the bottom line in an obvious way.

arethuza• 16 years ago

"Enterprises don't need social solutions."

Actually they do, in large global enterprise with thousands or tens of thousands of employees at hundreds of locations worldwide it can be a real problem to locate people with the right expertise to help solve particular problems.

That's presumably why things like SharePoint 2010 have so many "social networking" features built in.

Farming at work: social media in the enterprise

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