Why brand identity is important and how to keep it consistent with HostBill

http://blog.hostbillapp.com/2018/02/08/why-brand-identity-is-important-and-how-to-keep-it-consistent-with-hostbill/

1 1 8 years ago

blog.hostbillapp.com

robgurley• 8 years ago

This is a "fluff piece" blog post that doesn't really describe the (actually pretty well designed) product. It looks like someone decided that they needed to "do some marketing" on the blog, but was challenged to be as generic as possible so as to not make any specific claims. As a marketer looking for a plug-in invoice system, it's a little odd that every vendor wants to "educate" me on basic marketing concepts like "branding" that presumably I'm already an expert in.

"It’s worth to consider to create one template with the same graphic to use for various messages to recognise your communications."

There are some pretty big translation issues too. In the more technical blog posts or the feature updates, the language issues aren't as obvious as a post like this. If you're trying to break into publishing, you have to be a great writer AND have a great product, it's not necessarily a great way to market a small developer-friendly project.

Why brand identity is important and how to keep it consistent with HostBill

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