What Does Your "About Us" Page Say About Your Startup?

http://www.readwriteweb.com/start/2010/08/what-does-your-about-us-page-s.php

by rafaelc • 16 years ago

28 11 16 years ago

pgbovine• 16 years ago

How do y'all feel about start-up "About Us" pages that try to make the company's employees look super cool? e.g., "check out these pics of us rock climbing, dudes!"

horacegrant• 16 years ago

It leaves the impression that their attentions are divided, at the very least.

benologist• 16 years ago

They're every bit as awesome as the job descriptions they post when they're hiring!!!!!!!!!!!!!!!

TotlolRon2• 16 years ago

about.html > index.html

spencerfry• 16 years ago

I don't understand what you're getting at.

Your Index page is for selling your product/service. Your About page is for telling your story.

TotlolRon2• 16 years ago

story > selling

xiongchiamiov• 16 years ago

Is that a greater than sign, or a shell redirection?

Andrew_Quentin• 16 years ago

Typically, an "About Us" page contains a company description - "here's what we do" - and company mission - "here's why we do it.

If the visitor does not realise what you do or why you do it before they arrive at the about us page then it is unlikely a genuine visitor, unlike a journalist, would hang around that long to visit the about us page or even think about visiting it.

To answer the question, my about us page deals with legal stuff, such as copyrights.

harshpotatoes• 16 years ago

While this may not be a concern for many startups at the moment, while I was job hunting I found the about us page to be very helpful in weeding out companies I should stay away from. I.e. the more bullshit they added in their about us, the less likely I was to investigate further to decide if I should attempt to apply there or not. So maybe something to keep in mind for the future is realize potential customers probably won't care about the "about us" page, and tailor the page more for people who are actually trying to learn something about your company.

What Does Your "About Us" Page Say About Your Startup?

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