The Last Exorcism Marketing on ChatRoutlette

http://www.youtube.com/watch?v=CNSaurw6E_Q

by fname • 16 years ago

48 18 16 years ago

aberman4• 16 years ago

Brilliant. Crazy fb connect video game trailers, Old Spice and now this. Online marketing has actually become really entertaining.

andreyf• 16 years ago

fb connect video game trailers

aberman4• 16 years ago

http://www.prototype-experience.com/

mgw• 16 years ago

Along the same line: http://www.lost-in-val-sinestra.com/ It's even better than the Prototype trailers in my opinion.

points• 16 years ago

It's fun, similar to the movie ad that appeared on justin.tv a few years ago as a mock broadcasters channel. (I think the channel showed them 'live' and then some disaster happened or something).

However, doesn't make me want to go see some exorcist movie. Old spice was just in a different league. I actually bought some old spice.

aberman4• 16 years ago

"doesn't make me want to go see some exorcist movie."

Watching peoples' reactions doesn't really make me want to go either, but tbh, it may have made me want to see the movie if I experienced that. Not sure how many impressions that they got, but it could be significant.

Timothee• 16 years ago

In the end, the goal is not necessarily to make you want to go see the movie from this campaign, but to have a greater mindshare when people show up at the box office and want to see a horror movie.

chopsueyar• 16 years ago

Clever girl.

ddoonie• 16 years ago

This was phenomenal!

whatwhatwhat2• 16 years ago

That was pretty funny. They could have done a lot of other creepy things, rather than the same clip over and over.

devin2• 16 years ago

On a semi-related note I have a friend of mine who offers to show her breasts if the guys watching will give eachother a "low two", which means they need to touch their bare asses together on camera. Then she clicks next.

MartinCron• 16 years ago

I think I'm in love with your friend.

devin2• 16 years ago

That makes two of us.

kitcar• 16 years ago

Question: In the United States, it is legal to capture video footage of under-age of majority individuals and use them in your marketing campaign without their guardian's consent?

patio11• 16 years ago

No, but it is legal to stage what purports to be the same.

jacquesm• 16 years ago

It's a pity that no matter what kind of neat idea you come up with first you get the jerks, then the marketeers will follow, if the spammers don't beat them to it.

The Last Exorcism Marketing on ChatRoutlette

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