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Email Marketing Benchmarks by Industry (mailchimp data)

http://www.mailchimp.com/resources/charts/email-marketing-benchmarks-by-industry/

by bandhunt • 16 years ago

4 2 16 years ago

MA

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2

duck• 16 years ago

My Hacker Newsletter (http://www.hackernewsletter.com) has been killing those averages with about a 55% open rate and 35% click rate, so it really depends on your audience I think.

barrydahlberg• 16 years ago

Last campaign I sent for a client had 60% open and 32% click rate. I've also seen much worse than those stats.

It really depends what you are doing. On a strongly qualified list with content relevant to the users you should be able to do quite well.

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