Old Spice Sales Double With YouTube Campaign

http://mashable.com/2010/07/27/old-spice-sales/?utm_source=feedburner

by bpuvanathasan • 16 years ago

15 4 16 years ago

hartror• 16 years ago

So who here purchased Old Spice or had it purchased for them (which was the original aim of the campaign by all accounts) post Old Spice Guy? I know I've considered checking it out but my aftershave purchase cycle is pretty long (years?).

thwarted• 16 years ago

The Old Spice brand is on more than just aftershave. The real question is how much more brand awareness did Old Spice acquire because of this campaign, and how much did this campaign change the brand image from "something you remember your dad using" to "something that you'd consider buying for yourself."

clistctrl• 16 years ago

My girlfriend has nagged me to try it, but I still see it as something my grandfather wore.

threepointone• 16 years ago

I did; I bought the classic scented body wash. I also finally invested in a loofah (I used to use a bar of soap). I'm rather happy about it. Normally, I wouldn't consider myself someone swayed by advertising, but that guy Isaiah's hilarious. So I figured, why not :)

Old Spice Sales Double With YouTube Campaign

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