Google Blasts Apple's New iPhone Advertising Terms

http://online.wsj.com/article/BT-CO-20100609-714788.html

by mattmaroon • 16 years ago

15 18 16 years ago

online.wsj.com

teilo• 16 years ago

Paywall warning.

Here's the original blog post that is the subject of this article: http://blog.admob.com/2010/06/09/mobile-advertising-and-the-...

And a PCMag article on the same: http://www.pcmag.com/article2/0,2817,2364870,00.asp

hga• 16 years ago

Or just use Google as a referer: http://www.google.com/search?q=%22technologies%2C+such+as+Go...

naner• 16 years ago

> Paywall warning.

Full article (just plugged some text into google):

http://www.foxbusiness.com/story/markets/industries/entertai...

Turns out this is just an article off of a Newswire so its available in many locations.

noelchurchill3• 16 years ago

With Android, Google has created fierce competition for Apple. Let me restate for emphasis GOOGLE AND APPLE ARE COMPETING HEAD TO HEAD in the mobile phone market. Why would Apple allow for a direct competitor to gain deep insights into their mobile phone market??

hammerdr• 16 years ago

Why wouldn't Google use all available channels (let us say.. bringing up the 'unfair' terms that Apple imposes on 3rd parties to the NYT) in order to break into a significant market?

As with everything that comes from a large corporation, there are reasons for this 'complaining' and it needs to be taken with a grain of salt.

noelchurchill3• 16 years ago

I would imagine the purpose is to encourage further FCC investigations into Apple.

awa• 16 years ago

With MAC Apple has created fierce competition for Microsoft. Why would Microsoft allow iTunes, Safari to collect deep insights about Windows users!

noelchurchill3• 16 years ago

Fierce as in, it took 10 years to gain 10% market share?? Clearly not the same.

Anechoic• 16 years ago

Apple created fierce competition by including Media Access Control with their computers?

catch23• 16 years ago

I still don't think it would necessarily "hurt developers". Ads are needed mostly so that developers can release free apps and later convert these users into pro-users with paid apps, and make some cash from ads in the meantime. Devs only care that the advertisements pay well, so as long as iAds has better pay-out compared to adsense, I don't think anyone would care. Most developers would probably rather not put annoying ads in their product, but it's probably the only easy way to make money without requiring the customer to foot the bill.

gyardley• 16 years ago

Well, in general ad networks show their highest-paying campaigns, followed by their second-highest, and so on. In other words, the more you run an ad network, the worse it tends to perform.

It might be the case that the worst-performing iAd beats the best-performing AdMob campaign, but this seems unlikely - and if it's not so, developers could've optimized yield and made more money by working with both parties. Generally, excluding any partner from your ad rotation reduces yield, which is why many online sites will work with many ad networks simultaneously.

willz• 16 years ago

I didn't read the terms, so I don't know.

But a fair system should be that the App owner should decide what ad network to use within its app.

The argument that Google doesn't allow Yahoo ad to show in Google search result is invalid, because Google search is entirely owned by Google, so Google can do whatever.

I don't think Apple will be so stupid as to kill AdMob. A lot of free apps depend on AdMob to make money. Without AdMob, those apps will die, and that will be bad for Apple. So, there is no way Apple will kill AdMob.

bmunro• 16 years ago

To avoid the paywall, copy the title of the article and paste it into google. The google link will give you the full article.

catfish• 16 years ago

Very easy problem to solve. Completely block Apple and all of its fan sites from being found in the search results on Google. Turn about is fair play...

ryoshu• 16 years ago

Google and Apple have very different business models. Even if Apple black balls Google, Google can still gather information about Apple and Apple users.

jarin2• 16 years ago

In other news, PepsiCo complains about not being able to put Pepsi in Coke cans...

justinchen• 16 years ago

A Coke can isn't intended to be a platform that others can make money on.

jarin2• 16 years ago

Tell that to Disneyland and their Coke promotions!

Google Blasts Apple's New iPhone Advertising Terms

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