BP Damage Control Leaks Online (buying oil phrases on Google/Yahoo)

http://abcnews.go.com/m/screen?id=10835618&pid=4380645

by ukdm • 16 years ago

2 4 16 years ago

abcnews.go.com

arjuan• 16 years ago

The article paraphrases the situation as if they bought the first search result, when all they really did was buy a targeted ad at the top of the search results.

WesleyJohnson• 16 years ago

Agreed. I had this arguement with a friend on Facebook as well. Furthermore, the fact that they're willingly tying a search phrase like "oil spill" to their name shows a bit of ownership to the catastrophe, which I think is a good thing.

esponapule• 16 years ago

i clicked on it just to cost BP more money, did not read what they are doing because all they do is LIE

pixelbath• 16 years ago

"...the company is paying upwards of $10,000 per day to maintain the various search terms."

I'm assuming this is a guess in pay-per-click numbers? I understand the PPC cost itself might be very high, but is this just (one of many) mis-descriptions by the story?

"Louisiana Gov. Bobby Jindal slammed BP for its PR efforts..." $50m spent on PR != $50m that would have been used for cleanup. Just like the government, a company is capable of spending its money and resources in more than one place at a time.

BP Damage Control Leaks Online (buying oil phrases on Google/Yahoo)

Related Stories