Apple Store currently down

As for caring, the iPod was introduced at a small event at Apple's headquarters. I don't know if the size of the venue has necessarily anything to do with the importance of the product.

sillysaurus3• 9 years ago

Apple was still floundering when they inro'd the iPod.https://www.youtube.com/watch?v=kN0SVBCJqLs

It's remarkable how small the room was. But I don't think it was small due to exclusivity.

Longhanks• 9 years ago

I don't care for a keynote. I want modern hardware with OS X on my desktop. If they release that online only, I am happy, too. What's the advantage of a keynote taking 1,5 hours, showcasing apps I'll never use and demoing projects that don't interest me?

lanna• 9 years ago

there have never been keynotes for refreshes (updated specs), only redesigns (new features and form factors)

sschueller• 9 years ago

What I don't understand is why the store has to go down for new products? Amazon doesn't have that problem and isn't there a certain loss of sales while the store is down?

The only positive I can take from this is for IT people dealing with their bosses. "Well, Apple does it".

darkmagnus• 9 years ago

At this point, it is all part of the buildup and drama or releasing new products. Creating a buzz.

nkkollaw4• 9 years ago

Definitely.

We wouldn't be talking about it.

verytrivial• 9 years ago

What I don't understand is why the store has to go down for new products?

Hint: We are now here talking about it.

gbrown_• 9 years ago

I think Apple can get away with having their online store down for a few hours and not miss out on making money, unlike Amazon. Also as evidenced by this post it builds marketing hype.

paradite• 9 years ago

Apple and Amazon are on the opposite ends of the e-commerce spectrum.

Amazon is about volume of sales, Apple is about hype and class.

sparkling• 9 years ago

Right now, all over the world, there are hundreds of news outlets covering this "downtime". Also right now, thousand of users a refreshing the page to see whats coming.

I am pretty confident that they are not losing any money during this, quite the opposite ;)

piva00• 9 years ago

It's just plain old marketing strategy. And one that has been working for quite a while.

zichy• 9 years ago

An animated GIF. Really, Apple?

oscarteg• 9 years ago

The site is not https but the GIF is. Some important GIF.

singularity2001• 9 years ago

To me the Apple Store is 'constantly down'. It happened so often that I had to wait over half a minute for some results that I shy away from the store altogether.

BrailleHunting3• 9 years ago

Apple needs a radically new, practical product, either of the better (ie Project Titan, Viv-like, Zeiss smartglasses) or new category defining type, not for profitability reasons but for strategic/goodwill ones.

"Health Watch" that takes my temperature, checks blood-sugar, cortisol & blood pressure might be good too.

nkkollaw4• 9 years ago

They'll do something with augmented reality for sure.

nkkollaw4• 9 years ago

I wonder why the text has to be an image... :-/

artpar• 9 years ago

Seems to be a gif

Apple Store currently down

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