People’s Trust Has Declined in Business, Media, Government, and NGOs

https://hbr.org/2017/01/survey-peoples-trust-has-declined-in-business-media-government-and-ngos

by walterbell • 10 years ago

9 3 10 years ago

devoply• 10 years ago

Oh look the century of self is coming to an end. The propaganda machine does not work as it used to. And amateur players are utilizing propaganda techniques through fake news. It's not surprising. And all of these parties are sociopathic in their dealings with people, not the best way to establish and continue trust.

Rebuilding trust is a shared responsibility. Each institution must find its own ways to address societal concerns by working to improve the long-term economic and social conditions of communities; by creating public forums that educate about and advocate for policies; and by directly communicating the benefits of economic growth that is driven by industry.

You mean like doing a Youtube video created by a leading P/R firm which shows what the company is doing for its community (tm)? No one buys that. If you want to make a difference then really make a difference. But no one actually does that. Here's to hoping they will take this advice to actually do something.

CM30• 10 years ago

This is a surprise... how?

I mean, people don't trust businesses because it feels like the majority of large ones are skirting the law and getting away with questionable crap by lobbying government figures. They don't trust the media because it feels like it's acting in the interests of the rich and powerful. Same deal with government, which is why Brexit happened and Trump became president. And NGOs are seen as having the same issues as businesses.

So of course no one trusts them. Because most people (quite rightly) can't see any reason to. Their past track record suggests they don't have the majority's interests in mind.

jackskell• 10 years ago

Social media has made word-of-mouth a more powerful influence for both national, and local organizations. Useful now since the local papers have either shut down, lost their investigative edge, or become locally unread and irrelevant.

People’s Trust Has Declined in Business, Media, Government, and NGOs

Related Stories