6 Principles to get people to do what you want Notes on Influence by R Cialdini

https://medium.com/startup42-stories/a-short-summary-of-influence-the-psychology-of-persuasion-c3dab4009d10#.i5q7t18nu

by maximepico • 10 years ago

3 1 10 years ago

maximepico• 10 years ago

Wouldn’t you like to be able to get people to do what you want from them? For instance make them buy or use this awesome tool you built but that they don’t realise it’s awesome until they actually use it?

Or wouldn’t you like to know how to optimise a message so that people prefer the higher pricing rather than the lower one?

Well, every time these kind of issues come up during group sessions lead by the very good Jean-Xtophe Ordonneau where entrepreneurs share their successes and problems, he points out to the book “Influence — The psychology of persuasion” by Robert Cialdini.

So this time I decided to dig into the topic and, at least, watch one of his videos. I have to say that was SUPER insightful, so I wrote down ready to use notes. These are the 6 principles that lead relationships and how to leverage them.

6 Principles to get people to do what you want Notes on Influence by R Cialdini

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