Subtraction: Design Couldn’t Save Yahoo

http://www.subtraction.com/archives/2008/0204_design_could.php

by brk • 18 years ago

5 2 18 years ago

t0pj• 18 years ago

I personally think Yahoo is still a player and has a lot more to offer. However, I have a couple of questions.

Is it possible that their troubles stem from not quickly rebounding after making a "wrong" call; the "we're in the media/portal business, not search" line of thinking?

Is there any correlation between the acquisition of startups and a company like Yahoo's continued success? How does the number of startups purchased per year weigh in?

Is Yahoo simply suffering from BigCo Bloat?

croby• 18 years ago

This post doesn't discuss design in context of saving Yahoo at all. Here's a few excerpts that drive this point.

"In what ails Yahoo, design is a non-factor. Neither search nor online advertising, the real battlefields on which Yahoo, Google and Microsoft spar, are meaningfully impacted by how very good is Yahoo’s design acumen."

...

"By no means am I saying that design is without value. Rather, I just think it’s odd — and slightly disingenuous — of the champions of design strategy to fall silent when it comes to the failure of a company that’s very good at practicing it."

I think a better analysis here of Yahoo's design is its design failure -- they couldn't design search nor online advertising that succeeded, which are what make up the market value of a company like Google. As such, they weren't much able to compete with Google on the issue.

Its a bit silly to say design couldn't save Yahoo. It absolutely, without question could save them, they just haven't figured out how to extend their /interface design/ skills to be /strategy design/ skills.

Subtraction: Design Couldn’t Save Yahoo

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