Ask HN: Starting my own customer analytics consultancy?

https://news.ycombinator.com/item?id=11964281

by tixocloud • 10 years ago

3 5 10 years ago

news.ycombinator.com

I'm starting my own customer analytics consultancy and am wondering if anyone has any advice on landing your first client?

My experience has spanned from financial services, CPG, manufacturing and insurance. I was a software engineer on a business intelligence team and have built data warehouses, data models, ETL pipes and reporting. I've since become more involved with the analytical side of things where I work with Tableau, Python and Excel to identify new strategic opportunities.

codezero2• 10 years ago

I work for an analytics company, and I think the easiest way to get your first customer would be to focus on a specific tool that customers struggle with, and position yourself as an expert in that tool. For example, target Tableau shops and show how you can bring extra value to them.

tixocloud2• 10 years ago

Thanks for your thought. Would you mean focus on shops who've implemented Tableau already or shops who implement Tableau for their clients?

codezero2• 10 years ago

That's deeper than I thought. Target both? You probably will have more luck with shops they implement tableau, but why not find out which is better :)

venkasub• 10 years ago

You might have to embed yourselves in the company(/Customer) as a contractor and show them the value-prop, build confidence and then take over complete projects. The first customer is primarily though word-of-mouth!

(Sorry, but this is pretty much the standard advise for any consulting gigs)

tixocloud2• 10 years ago

Thanks! That's a great tip.

Ask HN: Starting my own customer analytics consultancy?

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