Kanye Wests Tidal Flop

http://priceonomics.com/kanye-wests-tidal-flop/

by nautical • 10 years ago

2 2 10 years ago

edwcar13• 10 years ago

Tidal is failing for many reasons. The psychology behind being told this was what we were getting instead of finding it for ourselves. Tidal was marketed more so to artists then the consumer. The original idea was to have the money go back to the artists instead streaming apps trying to pay the artists as little as possible. Not a great selling point being told to pay more just cause. Especially when other services offer a better service.

Second, niche is too small. The majority of bulk music buyers are between 17- 25 years of age. High fidelity audio and videos isn't top priority especially when itunes or downloading a YouTube videos audio is an option.

Competition too great Spotify is at 100 million downloads on android alone. Also Apple music and Google play come built in to the smart device and is already integrated with your existing music.

Tidal wanted to get big too fast. All successful apps started with slow growth. They learned their user base, adjusted to widen the types of users in that base, grew a healthy back bone over a period of time to establish a strong infrastructure. Im pretty sure that Jay-Z just hired some contract developers to build this app, upload it and build a simple hosted solution. The app is experiencing growth pains. Its like a small 5 table restaurant trying to to seat customers like it's a 100 table restaurant.

Also I support the "Tidal being dead statement", since Jay-Z couldn't make a deal with Sony for licensing. He will have to remove a lot of artists from his catalog. Mind you a majority of them being "founders"...

takno• 10 years ago

MAU stats could illustrate this entire narrative completely. Instead I feel like somebody is attacking me with random statistics until I agree with them more passionately or something

Kanye Wests Tidal Flop

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