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Predicting Churn

http://swanintelligence.com/predicting-churn.html

by baseraid • 10 years ago

24 2 10 years ago

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numlocked• 10 years ago

Another way to do this is based on a paper by Fader & Hardie [0] that uses a probabilistic model, instead of a regression-based one. It's highly readable, and very intuitive. The technique workss particularly well when there's only limited cohort data (e.g. early days of a startup) and you can't just blend years of prior cohort data. A former colleague and I made a web-based implementation as a little weekend project if anyone wants to try it out: http://retentionizer.herokuapp.com

[0] https://marketing.wharton.upenn.edu/files/?whdmsaction=publi...

hellameta• 10 years ago

this is great, thank you for sharing

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