Ask HN: Is Lockerz.com legit?

So a friend of mine had me sign up for this site, saying you can get free stuff by watching videos and stuff. Site looks well made but a google search shows little info on this site. This site:http://hubpages.com/hub/Is-Lockerz-legit says "As a testament to the legitimacy of Lockerz.com, its CEO, Kathy Savitt, used to be Vice President at Amazon.com and the CMO at American Eagle. " I'm looking at some of the videos and they got celebrity endorsements, but my gut feeling says this is some kind of scam since I cant find much info on this site. Anyone got some info?