Google's Super Bowl ad shows the need for search privacy

http://www.eff.org/deeplinks/2010/02/google-superbowl-ad-explains-need-search-privacy

by tdmackey • 16 years ago

33 14 16 years ago

arantius• 16 years ago

> Microsoft's Bing is anonymizing this information after six months by deleting the entire Internet Protocol ("IP") address associated with your search queries. Google can and should anonymize search queries in the same way after six months or less.

FUD. 20 seconds of Googling shows me:

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http://www.google.com/privacy_faq.html#toc-anonymize Why are search engine logs kept before being anonymized?

We strike a reasonable balance between the competing pressures we face, such as the privacy of our users, the security of our systems and the need for innovation. We believe anonymizing IP addresses after 9 months and cookies in our search engine logs after 18 months strikes the right balance.

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http://www.bing.com/community/blogs/search/archive/2010/01/1... Specifically, we are reducing the amount of time we store IP addresses from searchers to 6 months. Currently we keep that information for 18 months before we delete it. .. Then, after 18 months we take the additional step of deleting the IP address and any other cross session IDs associated with the query.

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"Cross session IDs"? What is that? Cookies? All cookies? In my mind, these policies are very equivalent. Google already does the same thing after six months. Probably the same thing at 18. Plus, Bing just announced this change a week or two ago.

sounddust2• 16 years ago

The difference is that when Google speaks of "anonymizing" your IP information, they are only removing the last octet, whereas Bing is removing it entirely. The EFF argues that this form of anonymizing doesn't go far enough, considering that (among other things) it's entirely possible that only one IP address on a given subnet is active.

http://www.eff.org/deeplinks/2007/03/googles-new-plan-anonym...

nostrademons• 16 years ago

That article is from 2007, while Google changed its logs policy in 2008. Does anyone know if the new policy anonymizes full IP addresses, or just the last octet?

petercooper2• 16 years ago

If someone wants to produce a great bit of linkbait, make a page where you do the "Google searches done through history" for various famous people like Bush, Hitler, Churchill, Ghandi, and so on. I'd read it!

pieceofpeace3• 16 years ago

Its Gandhi not Ghandi.

stumm• 16 years ago

It's "it's" not "its".

petercooper2• 16 years ago

Thanks! I made a comment about people nitpicking over spellings on online forums, including HN, a few weeks back, and someone replied saying they'd never seen it happen here. Example duly noted :-)

avolkov• 16 years ago

I think that's cute. Google tries to be cool in their adds and I think they succeed at that, there's something close and personal(duh!) in every one of those.

Here's a direct link there are a few more to what already posted on eff website -- http://www.youtube.com/searchstories

dbz• 16 years ago

I apologize but I can't stand seeing a billion articles on this topic. Can anyone tell me why they care? It's not like Google is selling information to identity thieves.

Google can piece a life together? Cool! It's so big it wont know what to do with my life story; however, I'd love to see what it is (through my google searches) so far.

yungchin• 16 years ago

This sort of sums up why I care: http://www.schneier.com/blog/archives/2009/12/my_reaction_to...

Zilioum• 16 years ago

"...and its great that Google used this opportunity to illustrate the importance of search privacy to one of the world's largest audiences." I do not agree with this. I don't think that Google wanted to show us this, it rather is a negative side effect of this touching ad.

Google's Super Bowl ad shows the need for search privacy

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