7 reasons the tech sector should be scared

http://www.sfchronicle.com/technology/article/Has-the-tech-bubble-popped-and-we-just-haven-t-6775865.php?t=92cf4da2ae

by jrowley • 11 years ago

4 2 11 years ago

eganist• 11 years ago

Every bullet missed the important detail where a ton of companies seem to be basing their business models on datamining and advertising... and if they have a slightly more viable business model (regulatory disruption a la AirBnB and Uber), they're still relying on this data for revenue to some extent.

My hunch (and it is just a hunch): there's going to be a watershed moment where company marketing efforts realize that a lot of the data they're using to make marketing decisions, be it directly via their own analytics or through targeted ad services, is worth a lot less than they think it is. Given how many bay area startups depend on selling data, that's bound to cause a crunch.

jp555• 11 years ago

That assumes by "Marketing" you mean only advertising and not "Marketing" as advertising, pricing, distribution, and most importantly product development.

7 reasons the tech sector should be scared

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