Ask HN: Need Startup Growth Advice/Help
https://news.ycombinator.com/item?id=10428572So, I work at a digital marketing startup based out of Denver, CO. We provide social media marketing, SEO, and have a platform that provides some great big data.
We work with pretty much anyone, but keep the big data for high end clients only. We have a pool of small biz clients that hire us for smm.
I was pretty much hired on to help grow the business. Although it is backed by a multi-million dollar software company, they are pretty cheap when it comes to outreach and marketing.
The first thing I noticed is they have all these clients - But give very little value too. Social media marketing, some entry level insights, and that's about it. The big data we provide is good and valuable, but that's only for our BIG clients. But from a small biz perspective, we charge a shit-ton and don't give much back. I know, that needs to change!
I need advice on some good growth hacks. They company has sucked at marketing themselves up until this point, and I'll be helping turn that around. But I need some quick, bootstrapped ideas on how to quickly grow this agency.
I really like the culture, and I have a kick ass opportunity in front of me, but I need to give results. Any suggestions?
I also get the feeling that my boss (the CEO), is pretty much relying on me. I feel like I'm his last hope. He's made historically some bad hires, and I think he's confident I can turn that around. I took the leap out of corporate for this, and Im happy about it so far. Since I don't want to go back to corporate, I need this to succeed.
I'm open to any and ALL ideas/feedback/and suggestions. Thanks in advance!