Ask HN: Offline Advertising Impressions

https://news.ycombinator.com/item?id=10273409

by shanecleveland • 11 years ago

1 2 11 years ago

news.ycombinator.com

Any ad networks able to sell ads/sponsorships based on offline impressions (printable PDFs with predictable translation from online to offline impressions)?

Gustomaximus• 11 years ago

Not so much networks in the 'Adwords' sense but offline companies, many of which have networks of outlets, have media kits to let you understand offline impressions/audience etc.

Agencies can aggregate across advertising companies if you want a wider reach and don't have the time yourself.

Basically hire and agency to be the expert, or decide where you want to advertise and ask for their media kit if they don't have it online already e.g. here is one from Condenast: http://www.condenast.com/brands/vogue/media-kit/print

Rates are almost always negotiable.

shanecleveland• 11 years ago

Thanks for the response. I should have clarified I am looking in the opposite direction – I'm offering up the ad space. But I imagine the middleman may be the same. Just wasn't sure who was out there.

Ask HN: Offline Advertising Impressions

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