Show HN: BrandKoop – Discover the brand personality of your website

http://beta.brandkoop.com

by geo77 • 11 years ago

6 7 11 years ago

beta.brandkoop.com

minimaxir• 11 years ago

The profiles are just throwing out random numbers without any rhyme or reason.

waitingkuo• 11 years ago

Author here. We first crawl some pages and then used sentimental analysis like process to analyze these pages. Instead of sentiment dictionary, we built our own Branding dictionary. The result (radar chart and the bar chart) is based on the text used in the site. Thank you for the interest.

pixellab• 11 years ago

Very cool! I just ran my site through it http://beta.brandkoop.com/instantProfiler/result/M4muX7r8Atm...

I do wish it gave me some prompts to do something actionable. Like, "Hey, looks like you could be a little more sophisticated. Why not try..." Or ways to change the balance of my "Website Values" if I want or need to. Your site gives interesting insight nonetheless — I like it.

geo772• 11 years ago

thanks for the positivity! yep, the next step for us is a Brand Blueprint service where we will make recommendations like you mentioned. awesome for us to get such insightful and honest feedback!

iamflimflam12• 11 years ago

Definitely agree - would be nice to see why some things score highly.

http://beta.brandkoop.com/instantProfiler/result/2nawF7XDTLu...

Apparently I'm very sincere - but I was kind of hoping for a bit more competence.

geo772• 11 years ago

stay tuned. Step 1-give you the profile (done) Step 2-give you the tools to analyze the results and adjust your brand personality (coming soon). BTW sign up for the Full Profiler to get much more info and analysis, plus add your Twitter account to get analyzed. It's free, too!

Show HN: BrandKoop – Discover the brand personality of your website

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